It´s cheap, it´s big and almost indestructible. 3 reasons to
keep the IKEA-bag – and forget it in your closet. In a
4 day workshop we digged out our bags and found new concepts for it.
During our research at IKEA we found
plenty solutions for kids to play and run around. But we could not find anything
for babies. Too young to sit in the shopping cart
we discovered many parents with both, cart and a stroller.
we designed the IKEA-baby carrier bag as a service concept: You get it at the entrance, you
trust the material and you keep your love where it belongs: close to your
heart. Probably an IKEA-bag which does not dissapear in